Archive for the ‘Product Features’ Category
Normally attracting customers is that you already have a product or service of excellent quality and all that remains is to find your ideal customer, know where they are, put together the right message and to go after them. But today I want to talk just that, the service or product we offer.
Because no matter if we have a terrific niche market, if our message is perfect for that niche market and if we are to achieve and the channels we offer the best return on our investment, because it all goes to ruin if the product or service is not attractive by itself.
So how should a product or service so attractive to customers? What features should it have?
Here are 5 characteristics that, according to the late Billy Mays (King of the Infomercial) must have a product or service to be attractive: Read the rest of this entry »
Cellulose filter
Breeze, we manufacture our own Chillcell cellulose pads, corrugated high density. Used in our air conditioners to provide a greater effect. Our Chillcell pads provide the highest cooling efficiency of evaporation materials all available.
In general, Chillcell pads have a thickness of about 4 “, providing optimum efficiency. Other brands can claim that thicker pads provide better cooling. The fact is that only a certain amount of water can evaporate into the air. Thicker pads can not make more water to evaporate – unless of itself, the pads are very inefficient.
In addition, thicker pads may need more energy for the pass through the air, a much larger pump to move the volume of water necessary to provide the ideal environment to remove the salts and mineral deposits. In other words, most likely cost more to buy more to make them work and need to be replaced more often. Read the rest of this entry »

MARK: The mark briefly identifies and differentiates the product on the market, this is due to the high rate of competition in it. The brand itself is the system that identifies the product whether it is through a name by which we will call the product or simply do not remember the name of this product will be able to identify with a symbol or emblem that accompanies the product name.
The brand in the consumer plays an important role as the consumer is to create an expectation which will grab your sense as it wants to know if it really is good if it goes according to advertising approach they have done and that is really what they have expected.
Keep in mind that the brand is the Marketing makes that depending on the levels of the market research they have done and especially to meet the needs of consumers, this brand is going to be a leader, of course as long as meet the expectations chosen by the consumer, and their livelihood depends on a good regular or absent in the market.
A brand must not only specialize in one system is, it must be comprehensive in every sense. Example: Johnson and Johnson is not only a brand with tradition and as we all know it is for children, they eventually felt the need to create under one roof a range of products for feminine beauty again getting to be the leader in personal care product, despite the competition, always trying to innovate the design of its packaging combined on quality ingredients, all under the same label that have been identified and has been leading the market.

There are some illustrative factors that define a good design, Example design of shoes.
1. Aesthetics (visual impact of the shoe).
2. Simplicity (last adequate and comfortable)
3. Security (anti-slip)
4. Support (pairing with a bolo, suit etc.)
5. Standardization (components)
6. Sensitivity of environment (water resistance)
7. Efficacy (Comfort)
8. Economy (Price)
9. Energy efficiency (Sewing)
10. Elegance of the solution (again visual effects)
11. Manufacturing Facility (Development)
12. Expected quality (Duration)
13. Ease of use (comfort Again)

The consumer not only buys a product to meet a specific need but are nice to use and represents affective values. So when we talk about design we focus on the world today, covering the current time and doing one of the technological and scientific advances aside rough design, ordinary done manually, acquired for the use of these new products and better materials to be futuristic with transcendence and daily life.
For that industrial design is not only fulfilling a simple need but want to blend aesthetics and beauty in a product without forgetting the quality. The industrial design must satisfy three basic conditions:
1. Serializability: When we speak of serializability we mean the ability to reproduce a limited number of product x times.
2. Mechanism: The introduction of mechanical elements in their production.
3. Initial aesthetics: aesthetics in product must be assessed not only in the finish but the initial project.
From a marketing point of view of industrial design is an art, since not only work based on the satisfaction of needs, but also in the aesthetics depending on the culture.
The styling in the design works as product innovation is not new products but if they are physically changed either because the product has met its life cycle and is at the stage of old age or decay and you need to be located in the market and increase its position.
The products are exposed to a constant volatility is going to be replaced or displaced simply because their use is not the same and I need a change totaled making changes visible and pleasing to the public.
Besides being considered for their design aesthetic also has to facilitate their sale in the market to face the competitive market advantages.
Draft Statement of Work The Statement of Work Project (SOV) is a narrative description of products or services to be delivering the project. For internal projects, the project initiator or sponsor provides the statement of work based on business needs or the requirements of the product or service. For projects outside the statement of work can be provided by the client as part of the tender document, for example, a request for proposal, request for information, a solicitation of an offer, or as part of a contract. The draft statement of work refers to: a business necessity.
Business needs of an organization may be based on market demand, technological advance, legal requirement or government regulation. A description of the scope of the product. Documents the characteristics of the product that the project will create. The description should also document the relationship between the goods or services that are being created and the business need that the draft strategic plan atenderá.Un. All projects must support the strategic goals of the organization. The strategic plan of the performing organization should be considered a deciding factor when selecting and prioritizing the project.
In the project context, the term scope can refer to: Product Range. The features and functions that define a product, service or project resultado.Alcance. The work to be accomplished to deliver a product, service or result with the features and functions specified. Read the rest of this entry »