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The Management Company for Promotional Picture the Valencian Community has not delivered today-PSOE PSPV the minutes of board and general meetings of shareholders of this public company, or contracts with the firm Orange Market, investigated by Judge Baltasar Garzon.

EFE spokesman for the Socialist group in Les Corts Valencianes, Angel Luna, and Rep. José Camarasa that group have made ​​themselves known this afternoon at the headquarters of the public enterprise of the Government with the intention of accessing these documents, they are claiming from year and a half ago.

The company Orange Market is being investigated by the National Court judge Baltasar Garzon for his alleged involvement in the operation “Gürtel” against a web of corruption, influence trafficking and money laundering in several provinces, including Valencia.

Socialist MPs, which have been received by the manager of the company, Arantxa Vallés, remained for ten minutes in the public company’s headquarters, which have left without any paper issued to them.

Speaking to the media, Luna lamented that no documents have given them “hiding behind the rules” of Les Corts and assured that they will continue “in the fight,” because it is very important that people know “where to go to the money that everyone pays their taxes “and that” so lacking “in the current crisis.

Luna stressed that the Management Company is a “hundred percent” public capital, and has argued that today have wanted to test if it was true that the Valencian Government was willing to undertake “an exercise in transparency that have not done for many years.”

Socialist spokesman stressed the need for access to information on Orange Market, given the situation in which “elements come together as close friends,” while the president of the Generalitat, Francisco Camps, “go to your wedding” , responsible for the Orange Market, Álvaro Pérez Alonso, indicted by Judge Baltasar Garzon.

Other elements that are present in this case are, according to Luna, “public contracts paid with public money, companies have their branches in tax havens and a judge of the Audiencia Nacional to unravel a criminal plot.”

Against this, said, “opacity” and “concealment of documents” by the Valencian government implies that people “think wrong” and have “suspicions” that public money from the people of Valencia “has served for many things less to meet the needs “of citizens.

In his view, it is necessary to know where the money is, “how they have used and why they have used, and what relationship the use of that money with the frames that is investigating the Audiencia Nacional.”

She said that the president of Les Corts Valencianes given at the time the protection order to access these documents, despite which the Valencian Government has not delivered, and that “concealment” has led to the blockade for months the election of the Ombudsman.

Socialist spokesman has indicated that happen again now processing the parliamentary rules adopted by the PP alone and reiterate the call for papers, and predicted that they will deliver “when it is probably unnecessary, because the judicial inquiry has put it all up the table. “

Luna has stated they will not “let up” in the “commitment to pursue such documentation, it means a” serious precedent “that has a public administration” systematically hidden documents “, as has happened in recent years with questions awards.

On the request of the Minister for Presidency, Vicente Rambla, to appear in Les Corts, has indicated that it seemed “super”, and hoped that go “full of papers” and explain why it has been subtracting that information.

Moreover, the socialist group today received a letter from the director general of Les Corts Relations, Angel Mompó, which states that such requests for documentation “were answered in a timely manner,” and claims to follow the “rules of action “.

Adrian Payne, a global authority on relationship marketing, was in Argentina in the Relationship Marketing Summit held at the Universidad Torcuato Di Tella. Then the CRM, described by one of its predecessors …

You are a customer of English First Direct Bank (part of HSBC). One day, going to the bank and asked a thousand dollars in traveler’s checks. A friendly cashier asks, “Pleasure or business?”. “Pleasure” you reply, “I go to Vail ski resort in the U.S.”

The employee type in on your computer and, seconds later, reset: “May I suggest something? Vail is a small town and could have difficulty cashing their checks for money. If you prefer, I can tell you the location of two ATMs where can withdraw cash 24 hours, also saving commissions checks. “

Three weeks later, back from vacation, you go back to First Direct to pay some bills. A smiling teller says: “How were your holidays in Vail? Did you have any problem finding ATMs that my colleague advised him?”

This brief anecdote told by Adrian Payne, one of the originators of the concept of “customer relationship marketing (CRM), might seem utopian for customers in emerging markets that companies used to the meet as if they were doing them a favor.

However, developed business environments and hyper competitive, scientific management of customer relationships is critical to building profitable long term relationships.

In an exclusive interview MATERIABIZ, Payne drew a distinction between “old marketing” and the modern approach to relationship marketing.

For the traditional view, the marketing department is limited to selling products and services company, an activity that clearly distinguishes it from other areas of the organization.

By contrast, the new marketing is a concept where all members of the organization working toward a common goal: maximum customer satisfaction.

Indeed, as we have seen in the example of First Bank, for which the employee had all the data to help the traveler had to be an effective IT system to collect and organize historical information of each user to make it available to all workers contact with customers.

According to Payne, any company that intends to move in this direction must begin with an identification of clients that want to keep long term relationships. Having established the extent necessary (the bad and soon) “to build the organization around the goal.”

It is worth examining in detail a key point that can define success or failure of CRM: the interpersonal skills of line employees.

You may have the most advanced information and better targeting of the public. But if these tools are not supplemented by talent into contact with customers throughout the CRM will come down.

Thus, most banks in Britain do not hire their tellers for their expertise but for his attitude to help others.

After many bad experiences, banks found that in the long term it is more profitable to hire a proactive and trained from scratch that incorporate a bitter worker with 20 years experience.

In short, said Payne, relationship marketing is a concept too complex to summarize in a few words.

However, to the insistent questions of this reporter, he finally said: “Segment your audience well, hire people with good attitudes, put them in a positive work environment and give them the necessary information on each consumer. The result: customers who feel like kings, long-term loyalty, more sales and, of course, more profitably.”

Whenever we create a business or simply are entrepreneurs looking for ways that these are a success, we maintain a total revolution to make our business scope than the desired level.
Here I will mention basic principles given by big business to succeed in business (See also Value Added Form to monetize our business ).

1. Exploiting the field where he has worked for others
The first principle is to create a business the same features of our previous work, for better understanding is to create a business where we make what previously we performed for others.
Is able to exploit better what we did for others but now with the difference that we will do for us is the easiest way to succeed in business, this is more than proven by most employers.
Success is achieved more easily because they already have enough experience and knowledge necessary for business. All this helps us to better business performance.

2. Using other people’s money
This is simply about getting funding for the business process, this can be done through loans, credits, search for partners and investors, etc.
This is done because of economic hardship that often have to create a business, and if you look the only way in order to overcome this difficulty is using money from other persons or entities.
If we look around the vast majority of companies have achieved total success because in most cases have resorted to credit and if they as safe, he would have easily broken.

3. Surround yourself with the right people
Each time you create a business must find ways to relate to people can really help us because of their knowledge in everything that is administrative or simply are big business.
To succeed we must find adequate and competent relationships and this can only be achieved with people who are in the same medium.
For example if we have partners we look for people who have the same aspirations as us and also must have the same willingness and commitment to us.

4. Give more than you receive
This is to strive more for a little more than what is received only by means of this principle is to achieve success in business.
A clear example is to work to better serve customers and does not respond as expected, but eventually you’ll notice all that was achieved with the treatment towards them.
Here are some ways in which we can succeed in business, it is important to maximize all our projects and business ideas.

Start today a blog that contains articles about your specialty. The idea with the blog is that you become a professional blogger but will be another tool with which you get promoted to work because then you can talk about it in a job interview and potential hiring company that you may want to read your blog to discuss your professional quality. The blog will become a kind of resume or curriculum vitae or resume.

Expand your network of contacts or networking. Your network is essential for anything you do in life including increasing your chances to get a job so try to extend the network of contacts and create new circles of contacts that allow you to create opportunities to find work.

Use online networks to get more serious work. The most serious network to get work is undoubtedly Linkedin, if not very popular in your country, maybe if you will in the countries where they belong the headquarters of large corporations to which you are applying to find work so you should post your resume there and watch for a number of tools they can offer. In your country there may be other similar networks that use them and also taking care to be the most serious and not just anyone.

Regardless of your type of business, a business plan is an absolute thing that must be a businessman. Internet Marketing is one of the businesses that need careful planning before we start running it.

Assess your website:
Your website must be visually attractive, with one primary font for text and simple primary color scheme, the following navigation layouts are easy to identify the key links to other pages on your site. You should focus on content, dealing with visitors and how your product or service can help solve their problems. Detailed list of features your product or service, they will benefit from purchasing your product or service. People rarely buy features, they buy benefits, which is best done by you is to know your business and target market better than anyone.

Now a clear call to action is clearly displayed on every page of your site. In online business, your primary call to action should be to get visitors name and primary email address by asking him subscribe to your ezine, or by giving him access to free e-courses, special reports, audio recordings, or ebook. Last provide more information to demonstrate your expertise (articles, blog posts, free downloads, giveaways, contests). Visitors always ask “what can you give to me?” create a website for your visitors, not for you.

The mission of a company is a lasting statement of the object, purpose or reason for a company.

Unlike vision, mission statement answers the question “What is our purpose?”, While the vision answers the question: “What we want to be?”.

The reason for establishing the mission of a company is that it serves as a reference point that allows all members of the company acting on the basis of this, ie get them to set goals, develop strategies, make decisions and execute tasks under the light of it, thus achieving coherence and organization.

The mission gives identity and personality to a company, showing outsiders such as customers or suppliers, the environment in which it develops, and allowing to distinguish it from other similar companies.

On the other hand, establishing the mission of a company, allows it to serve as a motivating force, ensuring that all company members feel identified and committed to it, therefore it is necessary to communicate and remember always made between all workers.